Mini Success Stories

Challenge: communicating a high value-add SaaS solution to a non-technical audience

This is another client that came to me after testing a few writers. Couranto offers a complex and niche consultancy product that saves enterprises large amounts of money.

As always, that value isn't immediately clear: the client needed content support to surface their expertise and to elucidate the business value of Couranto's library platform.

I worked closely with several SMEs and BDRs within Couranto to find the ideas for high-impact content; especially knowledge gaps. We started with a sample article which the client declared as "flawless" and proceeded with a series of 25 articles. 

Unusually, being a leader in D&I, the client also wanted D&I content which I was happy to support them with given I fall into the D&I bucket twice over!

Deliverables:

• SME interviews

• Strategy and ideation around topics

• Outlines for approval

• Publish-ready content

Challenge: Transforming survey data and SME input into a compelling, authoritative narrative on the rapid growth of the GCC fintech ecosystem. 

Under NDA, the client approached me with the need to produce a high-impact report based on survey data accompanied with SME input - yet no narrative.

I evaluated the primary survey data and extensive qualitative input from over 25 industry leaders and fintech founders across the region. The data offered rich insights into regulation, funding, and talent, it lacked a strategic story.

I conducted additional research and synthesized the primary data alongside SME interviews to map out the region’s key growth drivers—from regulatory sandboxes and BNPL adoption to open banking and local AI integration.

With the narrative framework was established, I authored a comprehensive report designed to position the publisher as a vital ecosystem enabler.

Deliverables:

• Analysis of primary data

• Narrative strategy and report structure 

• Detailed outline for approval

• Mining SMEs for input

• Publish-ready, authoritative report content

Challenge: Produce a comprehensive guide on medical device cybersecurity legislation - that gets read end to end

Digi is a pioneer in wireless communication and IoT. The SMEs at the company pressed the marketing lead to find a writer with technical acumen and knowledge around connectivity and IoT to write a technical report covering changing compliance law for connected medical devices.

I interviewed Digi SMEs to establish the Digi viewpoint and their current concerns about changing legislation. I worked to establish a unique angle on the topic that resonated with Digi's ICPs. Once the outline was approved I completed deep research and produced a comprehensive document with a carefully designed flow that encourages end-to-end reading. 

It was also a pleasure to see the presentation of the document at the Hardware Pioneers conference in London. The initial project led to a number of ghost-written articles. 

Deliverables:

• SME interviews

• Strategy for whitepaper

• Outline for approval

• Publish-ready content

Challenge: Provide rapid turnaround on marketing support for an under pressure team 

All Covered is the IT Services Division of Konica Minolta. They are a major North American Managed Services Provider (MSP) that delivers end-to-end technology solutions to small, mid-market, and enterprise organizations. 

I commonly help marketing teams that are overwhelmed with work, often with tight turnarounds. The All Covered team wanted a writer with existing expertise in the managed services and cybersecurity spaces.

The initial project included blog content, but the team also routinely contacted me for support on landing pages and infographics.

Deliverables:

• Quick turnaround of comprehensive briefs

• Publish-ready content

Challenge: Educating readers on complex (but dry!) cybersecurity topics

OneLogin is a cloud-based Identity and Access Management (IAM) and Unified Access Management (UAM) vendor. They specialize in securing enterprise environments by managing user access across cloud and on-premises applications

If there's one very complex and arguably very dry topic it's identity and access management (IAM). It's a critical topic though, as IAM is at the forefront of guarding against cyber and inside threats.

As a leader in the space, One Login requires an endless list of educational articles and eBooks to help educate their clients. The challenge, though, is to create documents that are nonetheless compelling reads.

Across more than 10 eBooks and 20 blogs I relied on strong, engaging introductions and easy-to-read, compelling writing to step readers through complex cybersecurity topics. 

Deliverables:

• Quick turnaround of comprehensive briefs

• Thoughtful handling of complex, dry topic

• Publish-ready content

Challenge: Evaluating technical features to extract the benefits that makes for a strong business case

Vaadin is a software company that provides an open-source web application framework and developer tools designed primarily for Java developers.

We know that complex technology products tend to be subject to long buying cycles, with many different stakeholders. Stakeholders are a mix of technical and business buyers.

Vaadin had plenty of content targeting technical readers, but the company came to me with the aim to write content that helped business-minded ICPs on the buying committee to understand the business value of the platform - and why re-platforming will pay off in the long run.

Deliverables:

• Quick turnaround of comprehensive briefs

• Consideration of business impact throughout content production

• Publish-ready content

Challenge: Quickly producing credible, high-impact content on complex technical topics

Powerling is a global multilingual content management agency. They specialize in helping enterprise businesses communicate globally across different languages, markets, and cultures. Their client: one of Europe's largest cloud service providers.

All under strict NDA, the agency approached me because they needed a writer with strong technical chops to produce a large volume of articles for one of the largest cloud hosting providers in Europe.

Strictly following the briefs, I produced over 300 SEO articles and more than 100 landing pages.

The project required consistent execution month in and month out with a good flow of communication. I received minimal feedback on most of the articles. The work is ongoing and I continue to supply content that drives SEO inbound and high-conversion landing pages.

Deliverables

• Quick turnaround of comprehensive briefs

• Rapidly learning about new hosting and DevOps topics

• Timely communication with the content team

• Publish-ready content